Most SEO treats symptoms –
I work on structure.
Search strategist based in Wilmslow, Cheshire.
Founder of NSEO – the five-phase methodology built for compound organic growth, across Google and AI search.
Or start with a Diagnostic Audit →
How I Build Search Systems
Diagnosis
Most search problems aren’t where they appear to be. I map what’s actually suppressing your visibility – technical faults, structural gaps, content that’s working against itself – before a single recommendation is made.
Structure
Visibility built on weak foundations doesn’t hold. I fix the architecture first -URL structure, internal linking, schema, content coherence – so everything built on top of it compounds rather than leaks.
Momentum
Once the foundations are right, growth accelerates differently. Not a traffic spike that fades or a rush to the cliff edge – a system that builds authority over time, across both Google and AI search.
Recent Work
Recruitment agencies, therapy practices, health and fitness brands – and a brilliant wedding band that ended up recommended in ChatGPT
Broster Buchanan
Strategic repositioning for high-value recruitment markets.
Designed and implemented structured search architecture for private equity and executive search positioning – driving clearer positioning and higher authority signals.
Creature Courage
Strategic pivot: B2C therapy to B2B organisational positioning.
Built dual-audience site architecture, restructured service silos, and aligned strategy to commercial expansion.
Case studies available in The Lava Flow →
I work with ambitious SMEs who want structured, long-term search growth. If you’re looking for quick wins or tactical SEO fixes, I’m not who you’re looking for.