ChatGPT is recommending your competitors
– but it’s fixable.
Search visibility for recruitment agencies and ambitious SMEs – built to compound across Google and AI.
· 700% organic growth in 6 months
· Over 300 AI citations built from scratch
· Position one in four UK cities for finance recruitment
What Is Yellow Lava?
Yellow Lava is an SEO consultancy in Wilmslow, Cheshire, founded by Rick Ashworth. Rick works with recruitment agencies and ambitious SMEs across the UK, specialising in organic search visibility and AI citation – the process of getting a business quoted and recommended inside ChatGPT, Google AI Overviews, Perplexity and Gemini.
Yellow Lava’s work is built on NSEO, a five-phase methodology for compound organic growth. Recent results include 700% organic growth in six months for a therapy practice, with over 300 AI citations built from zero.
A finance recruitment client holds position one in Milton Keynes, Cambridge, Newcastle and Peterborough, and page one in the more competitive Leeds market. The same client ranks first for technology recruitment in Worcester.
A live band was booked for a wedding through ChatGPT within two weeks of the work going live.
Rick Ashworth holds an MSc in Applied Psychology and spent sixteen years in performance coaching before moving into search in 2021 – which is where the structural, compounding approach comes from.
How to Establish Your Visibility
Diagnosis
Find Out What’s Weak
Search problems are rarely where they look. Before anything gets recommended, you get a map of what’s suppressing you – technical faults, structural gaps, pages competing against each other for the same term.
Structure
Fix What You Already Have
Visibility built on weak architecture leaks. URL structure, internal linking, schema and content coherence get sorted first, so everything published afterwards compounds instead of draining away.
Momentum
Growth That Builds
No spike that fades. Authority accumulates month on month, across Google and AI search – so the work you paid for last quarter is still earning this one.
Recent Work
Recruitment agencies, therapy practices, health and fitness brands – and a brilliant wedding band that ended up recommended in ChatGPT
Finance Recruitment, Manchester and the UK
Strategic repositioning for high-value recruitment markets.
Designed and implemented structured search architecture for private equity and executive search positioning – driving clearer positioning and higher authority signals.
Phobia and Anxiety Specialist, UK and USA
Strategic pivot: B2C therapy to B2B organisational positioning.
Built dual-audience site architecture, restructured service silos, and aligned strategy to commercial expansion.
Case studies available in The Lava Flow →
I work with ambitious SMEs who want structured, long-term search growth. If you’re looking for quick wins or tactical SEO fixes, I’m not who you’re looking for.